Let's Enjoy a Fabulous Japanese Valentine's Day!

content: Overseas, Valentine's Day is recognized as the "day of love", and since it is commonplace for women to receive gifts from men, many foreigners are surprised when they see Japanese women hand out "obligation chocolate."

Japanese Valentine's Day Is Different Than Other Countries

If you say Valentine's Day on the 14th of February it is "The day that women give chocolate men and confess their love," right? Overseas, Valentine's Day is recognized as the "day of love", and since it is commonplace for women to receive gifts from men, many foreigners are surprised when they see Japanese women hand out "obligation chocolate."

The Kinds Of Diversified Valentine's Chocolates.

For women, it is an ideal opportunity to confess their love whom they intend to and to express their gratitude to people they have relied on. In addition to "Honmei Choco" ("true feelings chocolate") and "Giri Choco" ("obligation chocolate"), over the past few years, the word "Tomo Choco" ("friend chocolate") has also been established, further diversifying the ways to enjoy Valentine's day.1. Honmei Choco ("true feelings chocolate"):
Refers to chocolate given by women to men as a confession of love. It is routine on Japanese Valentine's Day. It is also called "Hon Choco"

Giri Choco ("obligation chocolate"):
Although it is among the chocolate given by women to men, it refers to the giving of chocolate as a gift, not to lovers, but as friends.
Tomo Choco ("friend chocolate"):
Refers to chocolate given amongst friends of the same gender (mainly among women.) It can be said that recently the giving of "friend chocolate" between friends has increased even more than "true feelings chocolate."
Gyaku Choco ("reverse chocolate"):
Refers to chocolate given by men to women to confess their love. As Japanese Valentine's Day is an opportunity for women to confess their love to men, and this is the reverse of that, chocolate given by men to women is called "reverse chocolate."5. My Choco ("my chocolate"):
Refers to chocolate bought by people to enjoy by themselves. It can also be called "Jiko Choco" ("self chocolate") and "Jibun Choco" ("myself chocolate".) From these, there is a strong nuance of being a reward to oneself, and are also called "Gohobi Choco" ("reward chocolate") and "Hime Choco" ("princess chocolate".)
Fami Choco ("family chocolate"):
Refers to chocolate given to family. Giving Valentine's chocolate to one's father is a common occurrence, but "family chocolate" also includes the giving to family members other than one's father (regardless of gender.)

Besides these, it can be thought that various kinds such as "Shako Choco", given to men at a company, "Sewa Choco", given to people one has relied on, "Fine Choco", given to celebrities, will increase in the future.

Enoy Finding Special Chocolate In Japan

valentine_japan 1. Department Store Valentine's Day
From February, beautifully looking chocolates are on display in our department store's basement level.
At Japanese department stores, original events are held, and every year over a hundred attractive chocolates are amassed from around the world.
Not only are chocolates from well-known brands on display, but you can also enjoy a time-limited Valentine's menu at the cafe inside the store. From mid-January until the 14th of February, Japanese department stores are overflowing with chocolates from around the world, so we hope you will try to experience it once for yourself.

Hotel & Ryokan Valentine's Day
When Valentine's Day approaches, hotels, as well as ryokans, will sell their own original chocolates. Since it is a special day they put out luxurious products. What can satisfy that feeling is Valentine's chocolate of the hotels and the maids. The patissiers and chocolatiers of each hotel think over ideas year-long, and every year many people look forward to their handmade chocolates. hotel Valentine's chocolate is not just purchased for business functions, often as a reward to oneself as well. We hope you will a shop and enjoy the hotel's chocolates with its beautiful design and refined flavor.
Convenience Stores and Supermarkets
When Valentine's Day approaches, convenience stores, as well as supermarkets, also begin to display chocolates for Valentine's day. Recently high-class chocolates similar to those sold at department stores and specialty stores are also put on display, so you might be surprised! From high-class brands for "true feelings chocolate" and "reward chocolate" to "obligation" and "friends" chocolate, an array of limited products is on display.

Let's Enjoy a Fabulous Japanese Valentine's Day!

Japanese Valentine's Day gathers a lot of chocolate from all over the world. Please find a special chocolate at a department store, hotel, and convenience store!